When we set up websites, people often ask about the differences between a page or post – particularly if the website is not strictly a blog, where posts make up the majority of content.

Which Should You Use?

Quite simply, posts are dated content that can be part of an online ‘feed’ which supplies social media or other sources. It’s possible to turn off the date on the post so that it’s not visible, but WordPress will still see it as a time-stamped content asset.

Pages, on the other hand, can sit quietly and be at the ready when a visitor comes by your website. Your website’s navigation will be dependent on Pages while Posts are usually accessible on your website in a group or category.

Divi designers at Elegant themes have written about how to change a post to a page, which can be handy if you find the content you’ve added doesn’t quite do what you want.

Since we use Divi for our website structure, you’ll find a lot of potential to change posts using the Divi builder so that the content looks like a page. But most of the time, this won’t be necessary.

We like to think of posts as the drumbeat of your website. It’s easy to put yourself on a schedule of regularly writing about what’s going on in your business, and your pages can largely be left alone. By simply adding new material as a post, your likely to get better attention through SEO.

Pages = Timeless, Hierarchical, Not Social

Pages aren’t assigned tags or categories  and they can’t be archived. Typical pages include things like Contact, About, Sales, or Pricing Information. They can also be available through navigational architecture, like in the header or footer as a menu choice. Home pages are almost always a page, rather than a post, unless your website is just a blog.

Posts = Shareable, Timely, Topical

Post content can be easily found by your website’s search feature. It looks for posts based on category, tags, date, and author. WordPress also has a handy feature that creates an RSS feed for all your posts, which allows you or anyone else others to embed your blog posts into another platform online, such as a Facebook page. Typical posts would be news and event announcements, or anything that is considered time sensitive.

Since we use the Divi theme for our website structure, you’ll find a lot of potential to change posts using the Divi builder so that the content looks like a page. But most of the time, this won’t be necessary.

We like to think of posts as the drumbeat of your website. It’s easy to put yourself on a schedule of regularly writing about what’s going on in your business, and your pages can largely be left alone. By simply adding new material as a post, your likely to get better attention through SEO.