There are five basic types of videos you can use for your business.
- Introduction video – a short introduction to your customers about what your business, service, or product can do for them.
- Explainer video – a video of under 3 minutes (shorter is better) that educates your target client or customer.
- Story video – A personal story of someone or something connected to your business. These can be longer in special circumstances, and bond with your audience on a much deeper level.
- Ad or Sales video – Ad video is typically 1 minute or less (30 seconds is our target) for a special product or offer. Inexpensive to produce, they can quickly reach your audience through social media or advertising. Sales videos are longer and live on your sales page.
- Blog video – these are typically done right from your desktop or phone with you as the star. Another version is using an existing blog post and having an app like Lumen5 create a brief video with your content.
Let’s dive in a little deeper to see how these work.
An introduction video is often used on a home page as a way to show off your stuff. Just make sure that the material talks about what you can do for your customer, and not how great and talented you are. Make this about your customer and how you can solve their problem.
By adding an intro video to your website, your visitors can quickly assess who you are and what you’re all about.
It’s okay to throw in some testimonials on an introduction video if you can effectively do this in a short time frame. Remember that people are ready to click away to something else, so the hardest part of putting these videos together is making every word and image count.
Start by writing up something less than 300 words and think about what images and music would have the most impact. Then start slicing and dicing your script.
Some people use powerpoint to ‘script’ out their video in a kind of story board. You can even create a video in powerpoint, but we don’t recommend using this unless it’s for a video that is specifically teaching something technical.
By putting your material together in advance, it’s easy to have a professional put together the final product using materials and tools that you might not have access to.
Here’s an example of an introduction video at Webbishly:
This is a combination of a teaching video and intro video, only it’s short and sweet. That means any technical information or explanation of how your business works must be as brief as possible.
TIP: It’s often difficult for people who work at something every day to boil down their actions into this format, which is why we recommend teaming up with a pro to help.
Explainer videos often rely on illustrations and images to share information. Here’s a sample below:
Story videos are just that: they capture attention by connecting to the viewer through a story. If you can write a story about how you’re business or product has affected your life, or the lives of others, you’ve got something to work with. Start by writing it out to see what you’ve got. Then start thinking about how to get that same information out visually.
The story can be simply sharing information about something important that affects people’s lives, or it can be about a specific person, animal or character.
Viewers are more likely to share a video that resonates with their lives through a shared experience. These require some more thought to put together, because it’s a short hand way of delivering information visually rather than in print.
While they cost more to produce, they have a longer shelf life, and can help your YouTube or Facebook accounts with multiple shares. That means these are like putting up a billboard for your business.
Here’s an example of a story video that didn’t use a personal story, but a widely-shared personal event:
Sales or Advertising Video
While ad sales videos are best kept to 30 seconds or so, it doesn’t mean they should be any less thought-out. In fact, if you’re telling your customers about a special offer, product or service, it has to grab their attention quickly. But you already know this, right?
If you could erase the commercials that are shown on TV you would, wouldn’t you? So let’s not make this too commercial-like.
If you’re selling pizzas for half off on weekday afternoons, then show off this spectacular deal because “Bob brought pizzas to work and made him the Friday afternoon office hero.” If you’re offering beauty products in an affiliate link, show a short video on a too-good-to-miss series of before and after photos followed by a link. Or feature your big event with photos, great music, and a download link to automatically add it to a calendar.
One short video is probably not enough to make people buy from you, so keep in mind that this is part of your marketing tool box and NOT the entire marketing plan. If you keep adding videos, images and content to your website, you’ll have something your customers can come back to. And they’re going to size you up before they buy, right?
Here’s an example of an ad video template used for a community event. We used a template in our online DIY videos which you’re welcome to use for yourself. Check out the system here.
The Blog Video
Also known as vlogging, you’ve seen blog videos where someone gets in front of their computer or phone and then blabs on and on. So boring. Instead, you can change this up by creating a video from a blog with a free tool like Lumen5. Just pop in your url, and Lumen5 leads you through the rest of the steps. You can also recreate your blog as a powerpoint and then save it as a video. People don’t usually expect high quality from these, so keep it real.
Here’s an example of a video blog:
All of these video styles take some time and thought, but each style is worth it when it comes to creating content for your site.
And don’t forget, browse our quick and easy templates for sales or ad videos here at Webbishly. These affordable and professional tools give you something you can share quickly with your audience. Learn more about how to create your own video project here.